About Vertize AI | The AI Concierge Company

Three years ago, we asked a simple question: why does world-class guest service only exist in the world's most expensive hotels?

The answer wasn't staff training or bigger budgets. It was technology, or rather, the lack of it. The hospitality industry was stuck with tools built for the last decade, while guests expected service levels from the next one.

We founded Vertize AI in Belgium with a clear mission: build AI that makes every hotel feel like a 5-star property. Not generic chatbots. Not one-size-fits-all automation. Custom AI concierge systems that understand each property's unique character, services, and guest expectations.

Today, Lynn, our AI concierge, operates across 3 continents, serving guests in 50+ languages at properties ranging from boutique hotels to international resort chains. Every deployment is unique because every hotel is unique.

Properties Live

Languages Supported

Continents Active

Client Retention

What Drives Us

2022Founded in Belgium: a crazy idea about making every hotel feel like a 5-star property

2023First hospitality AI deployments: Belgium and Vietnam

2024Expanded to Thailand, Korea, Indonesia: 42+ properties live

2025Launched Lynn as a named brand: voice, avatar, chat unified

The People Behind Lynn

Built by Hospitality Experts.

We are a team of 10+ hospitality professionals, AI engineers and guest experience specialists, working closely with the communities inside the wider AI network, united by one mission, making every hotel feel like a 5-star property.

Trang NguyenHead of Hospitality operations

Will NguyenSales Manager

Naomi TranCustomer Success Manager

+6Six more specialistsDevelopers, project managers and support · Belgium, Vietnam & Latvia

Every circle above represents a real person. 10+ specialists in AI, hospitality, sales and engineering across Belgium, Vietnam and Latvia — and close working ties with the communities inside the wider AI network, so the research reaches your property faster than it reaches the market.

Our mission is to democratize exceptional guest service. Every traveler deserves to feel welcomed, understood, and cared for, regardless of the hotel's size or budget.

From the field

A five-star management team, the whole platform, one afternoon.

Tom BeirnaertFounder & CEO · presenting on property

An afternoon in the boardroom of a renowned five-star resort: the whole hospitality management team, the guest journey from first search to post-stay, and the platform that carries it — communication, upselling, operations and the numbers behind them.

The future of hospitality is not about replacing people.

It is about handing a team the tools to answer faster, in every language, and to spend the rest of their attention on the guest standing in front of them. That is the only part of this business that was never going to be automated.

Guest communicationIntelligent upsellingOperational efficiencyReal-time insight

Properties are named only with their permission. This one is in preparation.

Vertize founder presenting the guest experience platform to a five-star management team: four slides — The Hospitality Shift, Why We Are Here, The Challenge Today and The Full Journey Cycle.

Our Office

Vertize AI

20th floor, No. 9-11 Ton Duc Thang, Sai Gon Ward, Ho Chi Minh City, Vietnam

+32 471 08 61 62 · hello@vertize.io